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We tackle big projects and more modest ones so our clients can get things rolling.

Check out some of our work.

Recent Projects

 

Marketing Department Development + Capacity Building

Embedding with the team at Extraordinary Journeys (a luxury travel company) in early 2020, Holly worked as the ad hoc marketing director to develop a marketing strategy, brand identity, and marketing plan alongside the company’s CEO. As vaccine rollout led to an increase in travel, EJ added staff to the marketing department to implement the plan. Holly’s role was setting up the foundational systems for marketing activities (project management, social, web, email, PPC, SEO, public relations, high-touch client engagement, repeat + referral, special events, lead generation, analytics, etc.), building capacity in the internal team through demonstration, practice, and writing SOPs, assembling a stable of talent to support the in-house team in (front-end developer, graphic design, SEO specialists, etc.), and eventually providing job descriptions, budget projections, analytic baselines, and a refreshed plan for 2022.

The final result: Holly was made redundant and EJ’s team feels empowered and capable to grow the company to its full potential! :)

Marketing Strategy + Website

Blue Bike led the ISI Consultants team through a robust discovery process to hone in on the firm’s unique selling proposition in order to reposition the company. The project included executive and client interviews, a comparative analysis, and recommendations for marketing strategy. After discovery, we translated the findings into a brand identity that provided clear direction for the words,  photography, and substantive changes the firm should take to achieve its vision for the future.

The final result: Website restyling, branding guidelines, marketing strategy, mission/vision/values statement, staff bios, testimonials, and a selection of ideas to effectively re-engage contacts in the CRM system.

Brand Launch + Marketing Strategy

Blue Bike’s entrepreneur coaching program helped Canopy Family Care, a startup telemedicine practice, go through the steps to solidify brand identity through a staged discovery process that included ideal client interviews, comparative analysis, best practice research, and marketing plan development. After the launch plan was finalized, Canopy engaged Blue Bike to implement the launch strategy as project manager and content developer to include production, setting up the CRM system and automations, and coordinating the launch effort. 

The final result: Marketing soft launch plan, marketing plan, website restyling and QA/launch, marketing broadcast and automation setup in CRM (KEAP/Infusionsoft system), media launch plan and outreach strategy, client onboarding, and sales pipeline development. 

Microbusiness Marketing Coaching 

Blue Bike’s microbusiness coaching program guided Improbable Comedy, an independent stand-up comedy production company, through the steps to formalize its brand identity, create its first marketing strategy and plan, and build internal capacity. After the marketing plan was finalized, Improbable Comedy engaged Blue Bike to support implementation as the project manager and coach including production support, website restyling, CRM set up, templates and systems development, setting up the CRM system and automations, and coordinating the launch effort. 

The final result: Identity strategy, marketing plan, brand guidelines, website restyling and QA/launch, social media support, marketing broadcast and automation setup in CRM (MailChimp), and ongoing consultation.

 

Words Matter - Copywriting Specialty

Mission: Consistently provide the words required to help niche creative teams bring brands to life.

The Result: Design is important. But words are just as important. I work with a team of niche creative specialists to create copy decks that compliment their creative briefs, support the visual identity, and communicate the brand promise and calls to action so their clients can effectively market their large-scale residential developments in Washington, DC.

The Work: Brand copywriting

Residential Copywriting Portfolio:

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Design Gallery

Marketing is a multimedia practice. Our in-house team has decades of experience in production design, and we have a team of talented creative specialists to support us with brand development, videography, website UX/UI design, SEO, and digital advertising. Here are some samples of our in-house projects.