Donegan’s Tree Service

Services: Comprehensive marketing management: brand, website, photography, direct mail, SEO, PR, email newsletters, social media.

Jim and Patty Donegan have run a successful tree-care company in Loudoun County, Virginia, since the 1980s. But Jim and Patty’s marketing expertise had not kept up with the dramatic changes in digital marketing. When I met Jim and Patty, they had been trying to manage a series of ad hoc advertising and marketing efforts, but it was becoming overwhelming, discouraging, and expensive.

The final result: With a modest investment, Blue Bike upgraded the Donegan’s website and logo, produced new marketing materials (brochure, business cards, and promotional items) and laid out a plan for monthly management of their straightforward marketing activities. We now manage Donegan’s monthly marketing work on a retainer basis, updating the website, coordinating advertising, creating a MailChimp newsletter, posting on social media, managing the Google, Facebook, and Yelp! reviews, pitching media stories, and stepping in to help out with whatever it takes so Jim and Patty are excited to go to work each day. Their business is growing, and we are so happy we are a part of Donegan’s 2.0.